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Our Leadership

GoBe is led by a seasoned team of tour and travel industry professionals; with decades of cumulative experience and the vision you’d expect it would take to build something this special from the ground up.
FullSizeRender copy.jpg WILLIAM CAMPBELL, III Managing Director

A native of Greenville, South Carolina, Campbell is a graduate of the Harvard Business School (M.B.A.). He was formerly the president of Discovery Networks U.S., in this role he was responsible for all aspects of the domestic television division, including programming, production, affiliate sales and marketing, advertising sales, consumer marketing, research, business development and communications.

Joni.jpg JONI WARD LUNSFORD Director of Guest Experience

Joni Lunsford brings more than 20 years of diverse travel industry experience to GoBe, including cruise, hospitality and tourism, with expertise in product development for global tour groups and content development. Lunsford has held several positions at leading travel companies, including Royal Caribbean International as well as 3 other cruise lines. Lunsford holds a Bachelor’s in Business Administration and Management from Clemson University. 

JZ_768x668.jpg JARED ZECH Director of Marketing

Jared Zech is a seasoned travel, tourism and hospitality marketing executive who, most recently, served as Director of Marketing and Ecommerce for City Wonders. In that position, he increased revenue streams through e-commerce channels, social media strategies and developed strategic SEM and SEO campaigns to build brand recognition and revenue. Jared holds an MBA from ESADE Business School in Spain.