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Remarkable XXXX Brewery & Alehouse Tour
- Beer tasting: XXXX has a variety of thirst-quenching brands, from bitter brews to summery lagers with lime. Sample multiple varieties, and then enjoy two full glasses.
- Plant tour: As this is very much a working brewery, you'll get to see all the steps involved in beer-making and the people working behind the scenes to bring you these beers.
- Brews news: How is beer made? How did the XXXX brew get its name? What do those four Xs mean? (And no, they don't have anything to do with adult movie ratings.) Come quench your thirst for knowledge…and beer.
About this Brisbane Tour
According to American advertising, Foster's is Australian for beer. But most Aussies would say XXXX Beer is more deserving of that moniker. XXXX (pronounced Fourex) is the country's most popular beer company. And with the flashing four red Xs on top of the building, and a neon picture of the brand's advertising symbol, Mr. Fourex, out front, the XXXX Brewery & Alehouse is one of Brisbane's most flashy attractions.
The name XXXX comes from the use of Xs to demarcate the strength of the beer. But a popular, albeit mean, Australian joke is that the name comes from Queenslanders' inability to spell the word "beer." On this tour, a friendly guide will tell you the real story behind the beer's name, and behind the making of beer.
One out of every eight beers sold in Australia, and one out of three in Queensland, is a XXXX Gold, a medium-strength brew known by the slogan "Good as Gold." It has gained popularity in recent years due to its lower alcohol content (ironic, given that the XXXX letters are about strong brews) and lighter taste. As one wag put it, XXXX Gold helps people conform to Aussie peer pressure to drink beer, but without getting too smashed.
Your 90-minute tour starts in the XXXX Brewery Visitor Center. Then walk through the heart of the brewery and see how the beer is made and what ingredients are used. The Packaging Room is like the intro of "Laverne and Shirley," but with state-of-the-art equipment. Your tour ends with a beer tasting and experts showing you how to pour the perfect beer. Pick out your two faves for full-size pots (10-ounce glasses) of beer. Drink it all in.
The legend of Mr. Fourex
The Castlemaine Perkins brewers, creator of XXXX, started their business in 1857, and released XXXX Bitter, their first commercial beer, in 1924, the same year they started using a cartoon advertising character known as Mr. Fourex. He is an old-timey Aussie with a boater hat. There are all sorts of origin stories for him, ranging from him being based on a company director to a dwarf who sold newspapers in the area. Whatever the truth may be, this Australian icon endures.
Please make your own way to XXXX Brewery.
Take extra precautions to avoid too much exposure to the sun. Even on cloudy days, the UV is stronger than you may think.
This tour is suitable for travelers with limited mobility. It is not fully wheelchair accessible.
Walking Tour, Food & Wine, Budget
Tour Participation Requirements
This experience is rated mild. To participate fully, you may be required to walk over primarily even surfaces at a leisurely pace. You may encounter a limited number of steps, cobblestones, or uneven surfaces, and you may have to stand for extended periods of time.
Suitable for all ages.
Full refunds issued for cancellations made 7 full days prior to the date and time of requested services. Cancellations made within the 7-day and 72-hour window will receive a 50% refund of purchase total. Purchases are non-refundable inside of 72 hours.
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