Private Florence Market Tour

Private Florence Market Tour

From (USD)
$ 384

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Private Guide (6 Guest Max)

    For Groups, please contact our GoTo Crew.

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      Florence, Italy
      2.5 Hours
      From (USD)
      $ 384
      • Taste: This tour takes you to either San Lorenzo or Sant'Ambrogio, the markets that residents and restaurateurs rely on for the finest, freshest produce, meats, seafood, baked goods, and pecorino cheeses. Roam from store to stall for tastings throughout the market complexes, chatting with shopkeepers and perhaps learning the secrets of perfect ribollita, pappa al pomodoro, and panzanella.
      • Understand: In a city renowned for its art, the culinary arts get equal standing – and this tour is like a lesson with the masters. You'll learn the history and traditions of some of the world's finest cuisine, including little-known specialties like wild boar prosciutto and tripe sandwiches, as well as the importance of the shopping ritual in daily life. You'll come away with a connoisseur's take on Tuscan cuisine – and, most likely, some special finds to take home.
      • More than a guide: Even by GoBe standards, your tour leader is special. Known officially as "docents" (from the Latin for teacher), these chef-level experts make it easy for you to share their passion for fine dining.
      • Your group, your tour: This private experience lets you tailor departure time and overall pace to your group's preferences. The tour usually runs about 2½ hours, but even that's flexible.

      Meeting point

      Please meet your guide outside of ChiaroScuro, via del Corso 36R. This bar is located in the neighborhood just south of the Duomo. If taking public transit, the closest stop is Canto alla Quarconia which is on the C2 Bus line.

      Helpful hints

      Entrance fees, meals, and/or transportation are not included.

      You'll be asked during checkout to pre-purchase your tasting fees, one per person.

      As in many cities, keep your wallet or purse secured and leave the bling behind. In need of retail therapy after your tour? Your guide can advise you where to go in search of that "must have" souvenir to take home. Be sure to have some local currency and a backpack for all your great buys.

      Getting around

      Plan to walk for approximately 2 miles at a gentle pace. This itinerary can be modified for your private group to accommodate wheelchairs and those with limited mobility. Let us know ahead of time at

      Activity type

      Walking Tour, Shopping, Family Friendly, Private Tour

      Transportation used

      Public transportation may be used from time to time. Have local currency available for tickets. Your tour may involve walking only.

      Included amenities

      Ph.D. or MA-level scholar guide

      Tour ID


      Tour Participation Requirements

      Activity Level

      This experience is rated moderate. Full participation may require extended periods of walking over even and uneven surfaces, steep terrain and/or water activity in a slight current. There may be steps, inclines, cobblestone surfaces, and extended periods of standing. Participants with physical limitations should take this into account.

      Age restrictions

      Suitable for all ages.

      Special Medical Restriction

      If you use a folding wheelchair, we'll do our best to accommodate you with at least 7 days advanced notice, providing you have someone along to assist you. Email us at Accessibility at all venues cannot be guaranteed.

      Special comments

      Walks are held rain or shine with some variations to accommodate the weather. If you are running late for your meeting with our guide, we ask that you call to alert us so that we can relay the message to the guide.

      Full refunds issued for cancellations made 7 full days prior to the date and time of requested services. Cancellations made within the 7-day and 72-hour window will receive a 50% refund of purchase total. Purchases are non-refundable inside of 72 hours.


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      Florence, Italy
      Great photo opportunities
      Bring photo ID
      Bring money
      Bring water
      Wear comfortable shoes
      Wear Sunglasses
      Wear Hat

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      General disclaimer

      Your order is subject to TourTrek's Booking Ticket Agreement, including all TourTrek and GoBe policies incorporated therein.

      To book this tour for a large group, visit ourGROUPS PAGE for special discounted group rates